What's In A Name

Not your routine job
Life in general is a grind, according to Jetton Freeman, CEO of GrindHouse Corp., even when working as a promoter and agent in the music industry he loves. “Its just an everyday thing, everyone’s grinding in some type of way,” he says. “It is just hard working.”

House music
“It’s like the studio,” Freeman says. “So we incorporated it: GrindHouse, the house that grinds.”

Out of the spotlight
Freeman was 12 when he first put a rap group together with some friends. Now, at 30, he still has a group (also called GrindHouse) but has switched to more behind-the-scenes work. “I understand in the industry, the younger the better,” he says. “So you really want to learn a lot of the other aspects of it versus just that one.”

Grinding into gear?

The company already has local clients lined up, including music groups Coka and Dollar Wheel, and is searching for a home from which to operate. “For right now,” Freeman says, “it’s a hard grind.” Cleveland can be a tough city to break, musically speaking, so Freeman is currently networking, trying to get radio time and juggling anything and everything else. “I feel like it’s got my DNA all over it,” he says of GrindHouse. “I want to have as much to do with it as possible.”