Issue: November/December 2011
Social Media Survival Guide: Follow the Leaders
Experts pick their favorite Twitter feeds for keeping up on social media trends and strategies.
@mashable |
“It includes news relevant to the digital space and case studies of companies using social and mobile
tools effectively,” says Dix & Eaton’s Christina Klenotic.
|
@scottmonty |
This head of social media at Ford Motor Co. offers “insight into social media and how it ties into advertising, marketing and PR,” says Kelly McGlumphy of Roop & Co. “It’s a truly integrated approach.” |
@smexaminer |
“It’s narrowly focused … [and] good for keeping up-to-date with the world of social media,” says Pamela Achladis of Mongoose Metrics. |
@zappos |
This online shoe retailer
“commits to Twitter as a marketing communications and customer support
channel,” says Benjamin Bykowski of Falls Digital. |
@btobmagazine |
It focuses narrowly
on B2Bs, while “other marketing publications focus more on the big
consumer brands,” says Achladis. “We can’t expect to achieve the same
numbers as a megabrand like Starbucks.” |
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